BLACK+DECKER® kitchen wand™
The ultimate kitchen sidekick™
Turn mundane into magic with the BLACK+DECKER® kitchen wand™ family. The system helps you with a variety of cooking and prepping applications- from countertop to table top. Blend, whisk, and froth with the 3 included attachments.
Brand design, logo design, photoshoot art direction, name concepting, packaging design, website design, social design.
Art Direction
Photo and video shoots
Logo Design
Created logo design in all three color ways, emphasizing the magical aspect of the appliance and playing off of the word “wand” with the sparkle over in the “i” of the word “kitchen”
Packaging Design
Created packaging design for all three color ways and each different “kit”
