IRWIN® QUICK-LIFT™ Construction Jack

What’s the Difference Between Amateurs & Pros? Amateurs don’t know Jack.

The IRWIN® QUICK-LIFT™ Construction Jack is the back-aiding, time-saving tool built to help professional trade specialists wait on no one.

We turned a well-known saying into a meme-style, tongue-in-check statement that now drives IRWIN® QUICK-LIFT™ Campaign. We illustrate the difference between doing a job without and then with the construction jack. There’s only one way to get through these jobs right— the most efficient way. And if not, you don’t know Jack.

Concepting, logo design, storyboarding, landing page design, email design.

Multi-Funnel Impact

As users got further down the marketing “funnel”, we created application videos of the four key uses for the IRWIN® QUICK-LIFT™ Construction Jack— cabinet, door, floor and window installations, to show them how this product can be used in their workstream.

Landing Page

Comprehensive landing page design that gives an overview of the IRWIN® QUICK-LIFT™ Construction Jack and then gets into the different applications the Construction Jack is helpful with, for a more in-depth understanding of the product.

Marketing Emails

Email design for initial product launch and then each of the applications the IRWIN® QUICK-LIFT™ Construction Jack can be used for— cabinet, door, floor and window installations.