reviva™ by BLACK+DECKER®

Your tools for change— a tool line created from recycled material.

What if the tools we use to build a better home could also help build a better planet? The launch of BLACK+DECKER® reviva™ introduced a new generation of power tools designed with just that in mind—sustainability—giving everyday DIYers the power to make a difference.

Built around the idea of turning waste into opportunity, the campaign brought the product’s sustainability story to life in an approachable, inspiring way. Through vibrant visuals and product-focused storytelling, the creative highlights how recycled materials can be transformed into durable, everyday tools. The result—a fresh take on traditional power tool advertising that makes sustainability feel accessible, empowering, and actionable for a new generation of makers.

Brand design, iconography design, packaging design, landing page design, Amazon A+ content, email design, and social design.