Cub Cadet® Married to the Lawn

 What happens when the tables turn and the person who usually does the mowing hands over the keys?

Married to the Lawn is a comedic, reality TV-inspired social series that puts a playful spin on familiar relationship dynamics and organically promotes Cub Cadet®’s Ultima line. Partnering with influencer couples, in the mowing space, to bring this to life, the concept flips traditional mowing roles— putting spouses behind the wheel of Cub Cadet® Ultima zero-turn mowers for the first time.

Inspired by the drama, confessionals, and humor of reality television, the episodic series captures authentic reactions, lighthearted competition, and unexpected moments of appreciation. Through entertaining, social-first storytelling, the campaign transforms everyday lawn care into relatable content while naturally showcasing the power, maneuverability, and ease of use of the Ultima lineup.

Concepting, logo design, storyboarding.

Influencer Partnership

Cub Cadet® partnered with a group of lawn influencers who call themselves “The Grass Guys” to bring this mini social series to life. @OPE.itsmowtime, @thedadbodlawn and @rootedlawnco