DEWALT® TOUGHSERIES™ Construction Jack

Lift, level, and lighten the load.

The launch of the DEWALT TOUGHSERIES™ Construction Jack introduced a smarter way to tackle demanding jobsites. Built around the idea of working smarter, not just harder, the campaign highlighted the tool’s versatility, strength, and ability to make tough tasks easier.

Through bold product-focused visuals, confident messaging, and DEWALT’s signature visual identity, the creative positioned the Construction Jack as an innovative solution for professionals who demand more from their tools. The campaign brought the product’s key benefits to life while reinforcing DEWALT’s reputation for performance, durability, and jobsite innovation.

Concepting, storyboarding, art direction, paid media design.

Multi-Funnel Impact

As users got further down the marketing “funnel”, we created application videos of the four key uses for the DEWALT® TOUGHSERIES™ Construction Jack— cabinet, door, drywall and window installations, to show them how this product can be used in their work stream.

Landing Page

Comprehensive landing page design that gives an overview of the DEWALT® TOUGHSERIES™ Construction Jack and then gets into the different applications the Construction Jack is helpful with, for a more in-depth understanding of the product.

Paid Media

Assets created for various social platforms at the awareness level showing what the DEWALT® TOUGHSERIES™ Construction Jack can be used for— cabinet, door, drywall and window installations.