We Get You. We Got You.
DEWALT® Carpentry Solutions

Carpentry is more than a trade. It’s a craft built on precision, dedication, and pride in every detail. The DEWALT® Total Carpentry Solutions campaign was created to celebrate the professionals behind the work, positioning DEWALT® as a brand that not only understands their craft but provides the tools to help them master it.

Built around the message “We Get You. We Got You.”, the campaign shifted the focus from individual products to the people who use them. Through authentic jobsite storytelling, impactful visuals, and trade-specific messaging, the creative highlights the full range of DEWALT® carpentry solutions, from framing to finishing. This people-first campaign reinforces DEWALT®’s commitment to supporting professionals at every stage of the build.

Concepting, storyboarding, art direction, landing page and email design.

Multi-Funnel Impact

As users got further down the marketing “funnel”, we created application videos of the four main carpentry applications— custom cabinetry, finishing, framing and woodworking, to show that DEWALT® has products and solutions for all carpentry needs.

Landing Page

Comprehensive landing page design that gives an overview of the DEWALT® Total Carpentry Solutions and then gets into the different products in the Carpentry Solutions line.

Email Design

Email design for initial campaign launch of the DEWALT® Total Carpentry Solutions campaign and drive users to the website.