CRAFTSMAN® Advent Calendar
Bringing a little more excitement to the holiday countdown, CRAFTSMAN® introduced a limited-edition advent calendar designed to celebrate the makers, doers, and DIYers who keep building all year long.
Blending holiday nostalgia with the brand’s bold personality, the Advent Calendar reimagines a classic seasonal tradition through a CRAFTSMAN® lens.
Concepting, packaging design, design direction, art direction.
